The digital home of Sainsbury's magazine

 

The challenge: Engage a hyper-elusive business audience for Fujitsu

Fujitsu wanted to grab mindshare among the world’s IT elite, become a fixture on CIOs’ strategic partner lists and build a wider awareness of the Fujitsu brand and capabilities.

 

The solution:

The chief information officers (CIOs) who run IT at the world’s largest companies individually control budgets that run into the hundreds of millions – sometimes billions. Not surprisingly, they’re an over-targeted, difficult-to-reach bunch. But they still need to inform their buying decisions with a deep understanding of the trends, threats and opportunities that transformational technology presents to their organisations. And they rely on a group of trusted tech vendors to help them deliver on that promise. Getting them there would mean finding a blueprint for winning and holding their attention.

 

We created an online platform that rivals the technology sector’s best publications: I–Global Intelligence for the CIO, or I-CIO for short. It mixes independent business journalism with genuinely valuable interviews and regular input from Fujitsu executives.

But the bigger challenge was getting them there. That was achieved by building the I-CIO