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The digital home of Sainsbury's magazine
House of Lies is the hit Showtime comedy series, starring Don Cheadle as Marty Kaan. Set in the world of management consulting, House of Lies is the bitingly funny exposé of a very ruthless world. In order to immerse viewers in the world of Marty Kaan even more, Showtime wanted to produce an interactive app.
The result was Stroke Your Genius, a mock business manual and, in keeping with the show’s continual breaking of the fourth wall, delivered directly from Marty himself. Fully utilising the interactive possibilities of iPad, Stroke Your Genius replicates the humour of the show, juxtaposing the respectability of an informative handbook with the sly and adult humour of the series.
Stroke Your Genius is a digital extension of the show, bringing a whole new way to understanding and enjoying the popular series.
Project delivered whilst Will was Digital Creative Director at the content marketing agency Seven
Creative Direction:
Will Currie
Design:
Neil McCleod
More content about the site to run here?
House of Lies is the hit Showtime comedy series, starring Don Cheadle as Marty Kaan. Set in the world of management consulting, House of Lies is the bitingly funny exposé of a very ruthless world. In order to immerse viewers in the world of Marty Kaan even more, Showtime wanted to produce an interactive app.
The result was Stroke Your Genius, a mock business manual and, in keeping with the show’s continual breaking of the fourth wall, delivered directly from Marty himself. Fully utilising the interactive possibilities of iPad, Stroke Your Genius replicates the humour of the show, juxtaposing the respectability of an informative handbook with the sly and adult humour of the series.
Stroke Your Genius is a digital extension of the show, bringing a whole new way to understanding and enjoying the popular series.
